Commercial Release of Generative AI by Adobe

Adobe Unleashes New Era of Creativity for All with the Commercial Release of Generative AI

Generative AI is a type of artificial intelligence that enhances creativity by producing amazing results from simple text prompts. Generative AI features powered by Firefly are now available in Adobe’s core creative tools, as well in the standalone Firefly web app. Adobe is starting with images, text effects and vectors, with Generative Fill and Generative Expand in Adobe Photoshop, Text to Image in Adobe Firefly, Generative Recolor in Adobe Illustrator, Text Effects in Adobe Express, and so much more.

Generative AI

• Adobe Firefly models and web application are now commercially available

• Adobe Firefly is now natively integrated into Adobe Express and Photoshop and Illustrator in Adobe Creative Cloud

• Users can now choose to access Firefly through a standalone web application, Adobe Express and Adobe Creative Cloud applications like Photoshop and Illustrator

• Adobe is introducing Adobe GenStudio for Enterprises, combining the best of content creation, production, and activation to revolutionize the Enterprise content supply chain


Creative Cloud

The next generation of Creative Cloud starts today with Firefly-powered features now generally available in Photoshop and Illustrator, as well as AI-powered innovation in Premiere Pro and After Effects. To enable broad access to Generative AI workflows, Creative Cloud paid plans now include the new Firefly web application, a playground for exploring AI-assisted creative expression, and Express Premium, the all-in-one creativity app with new generative AI Text to Image and Text Effects features that make it fast, easy and fun to design and share standout social media posts, videos, images, PDFs, flyers, logos and more.

Plans and pricing for Creative Cloud teams and more.

Firefly’s foundational generative AI models for images, text effects and vectors support text prompts in over 100 languages and enables users around the world to create stunning content that is designed to be safe for commercial use. Adobe Firefly-powered features are now available in several Creative Cloud apps, including Generative Fill and Generative Expand in Photoshop, Generative Recolor in Illustrator and Text to Image and Text effects in Adobe Express. These native integrations deliver more creative power than ever before to customers, empowering them to experiment and create in completely new ways.

Generative Fill: Add, remove, or expand content in images right in Adobe Photoshop with simple text prompts powered by Adobe Firefly generative AI

Generative Expand: Easily expand an image in any direction with Generative Expand. Select and drag the Crop tool beyond an image’s original borders to the desired size, and then click Generate. The expanded canvas will automatically fill with content that seamlessly blends with the existing image. Or type in a prompt to get a more specific result.

Generative Recolor: Enables you to recolor artwork using simple text prompts to achieve color variations in seconds.

Adobe Express

Express is the AI-first, all-in-one creativity app that makes it fast, easy and fun for any user to design and share standout content. Firefly features in Express, including Text to Image and Text Effects, are now commercially available to creators globally, revolutionizing how people and brands around the world turn ideas into standout content and stunning social media campaigns.

Introducing Generative Credits

Adobe is introducing a new credit-based model for generative AI across Creative Cloud offerings with the goal of enabling adoption of new generative image workflows powered by the Firefly Image model. Starting today, the Firefly web application, Express Premium and Creative Cloud paid plans now include an allocation of “fast” Generative Credits. Generative Credits are tokens that enable customers to turn a text-based prompt into image and vector creations in Photoshop, Illustrator, Express and the Firefly web application.

Adobe GenStudio for Enterprises

Adobe is introducing Adobe GenStudio, a new solution that combines the best of content creation, production, and activation to revolutionize the Enterprise content supply chain with the powers of generative AI. It is a comprehensive, integrated solution for any Enterprise to supercharge and simplify their creation-to-activation process with generative AI capabilities and intelligent automation.


A Customer Centric Approach to AI

As a trusted partner to individuals and businesses of all sizes, Adobe develops and deploys AI capabilities with a customer-centric approach, guided by its AI Ethics principles to ensure content and data transparency. Adobe designed Firefly’s generative AI output to be safe for commercial use. Firefly for Enterprise offers businesses the opportunity to obtain an intellectual property (IP) indemnification for content generated by most Firefly-powered workflows.

By default, Firefly includes Content Credentials on every asset created using Firefly to indicate that generative AI was used, bringing more trust and transparency to digital content. Content Credentials are verifiable details that serve as a digital “nutrition label.”

They can show information including an asset’s name, creation date, tools used for creation and any edits made. Powered by free, open-source technology from the Content Authenticity Initiative (CAI), this data remains associated with content wherever it is used, published, or stored, enabling proper attribution, and helping consumers make informed decisions about digital content.

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